[This is an original / pre-edit draft submission for a book on Designing for Social Flows. It is being curated by Jean Russel and Herman Wagter collecting pieces from thought leaders in the field. I will edit this to link to the book once it is published.]]
Becoming a Culture Hacker
When I learned that building things alone is just not as interesting as collaborative creation, community became my canvas for building new things. In the mid-1990s, this surfaced as a calling to create “community at WORK together.” So I started a company with some friends with only a commitment to build co-creative magic. By ‘only,’ I mean we had no real business experience, no business plan, no revenue model, no product and no clear idea of what value we had to offer. But we had plenty of lofty ideals about how we wanted to build community, relate to each other, and work together.
We were extremely successful at building community, and surprisingly, it turned out we even did fairly well as a business. We found ourselves as an Internet company, growing quickly in the midst of the dot-com-boom. We were a self-organizing company, structured such that people did not have managers (only projects did) and growing like that presented us with a worthy challenge. How do you build an inspiring community of friends, peers and collaborators, yet still ensure the accountability, reliability and results needed for everyone to take home a paycheck with no management or supervisors?